Crown Bingo have announced their sponsorship of ITV3 Daytime, which began June 1.

The sponsorship deal will run for four weeks and consist of themed ads for the beginning and end of shows, as well as during advertisement breaks for programmes aired on the network between 9am and 7pm.

The ITV3 Crown Bingo TV ads star Roy and Steffen in a variety of situations reinforcing the message that Crown is “All About The Bingo”.

The four week campaign can be seen during programmes such as Quincy ME and Inspector Morse on ITV3, Freeview channel 10, Sky channel 119 or Virgin Media channel 116.

“Through this campaign, we wanted to convey our passion for online bingo and provide the best possible online bingo experience for our members,” said MD of Crown Bingo, Dan Smyth.

“This led to the slogan for the current TV advert as well as our ITV3 Daytime bumpers, ‘Crown, where it’s all about the bingo!’. Sponsoring ITV3 Daytime will help us reach thousands of new people who we look forward to welcoming as new members.”

Crown Bingo have been a prominent bingo site for many years and currently offer £1 free.

“It’s great to see Crown Bingo on TV – I’m sure it’ll bring a tonne of new players to the awesome site!” said Sophie Lexus.