Foxy Bingo is targeting its key demographic with its latest poster advertising campaign.

The online numbers game site, which sponsors ITV1′s The Jeremy Kyle Show, is being displayed in the midlands and the north of England.

Walker Media is the company that has bought and planned the marketing initiative, while creative agency Biscuit has been used on the project.
Hyperspace, the innovations division of Posterscope, is the organisation that devised the campaign.

Foxy Bingo has opted to gets its name out to the masses in the build-up to its £1 million online bingo giveaway.

Richard Simkins, senior project manager at Hyperspace, told Media Week that using this electroluminescent poster format for the advertising can boost awareness by more than 300 per cent.

Earlier this year, it was announced that Foxy Bingo came tenth in the 2008 Which Bingo UK Site of the Year Awards, behind portals such as first-placed Jackpot Joy and Gone Bingo.

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