Ladbrokes Bingo has soared in the company’s results, despite other revenues falling.

Announcing interim reports for the first half of 2009, Ladbrokes Bingo announced that bingo revenues had increased by nearly 30%.

“Ladbrokes Bingo is truly a great site – I’m not that surprised that bingo is leading the way for the company,” says Sophie.

“It’s also an indication of the massive growth in bingo playing – which is great!”

The success was due to TV advertising and the sponsorship of Australian soap Neighbours, according to Bingo News.