Online bingo operator Cashcade currently represents 23 per cent of the total UK market share, it has been revealed.

Figures from BingoPort.co.uk show that the company’s seven bingo networks collectively hosted more than 2,500 users daily in the second quarter of this year.

According to the UK online bingo authority, when it comes to innovative products and promotions, Cashcade has been the market leader for the past two years.

Managing director of the bingo company Patrick Southon said: "It has taken hard work to get to this point, but I feel this is still the dawn for interactive online games like bingo."

Cashcade operates bingo brands such as Foxy Bingo, Mirror Bingo, Think Bingo and recently launched site Cheeky Bingo.

Cheeky Bingo was introduced last year and now accounts for 33 per cent of the operator’s player traffic.

Looking forward, Cashcade plans to expand its business across Europe.