Internet gaming brands Gala Bingo, Gamesys, Sun Bingo and William Hill Online collectively spent more than £10 million on advertising last year, according to a new report.

EGRmagazine.com revealed that the latest figures from market researcher Mintel show that Sun Bingo invested £3.2 million on advertising, while Foxy Bingo spent £3 million.

These numbers suggest that online bingo is in fact becoming more and more popular among internet users and gamers, as land-based bingo halls and clubs are hit by increased taxation.

The report stated: “As an indication of how the power in the bingo market is shifting towards the online arena, the main investors in media advertising in 2007 and 2008 have been the major online players.

“The top four investors in 2008 are online products, and combined these four online offers account for 67 per cent of main media spending.”

According to Mintel, the number of people playing bingo online has risen by 60 per cent between 2006 and 2008.