The recently redesigned bingo site Posh Bingo have launched a series of ads on the UK TV network, ITV.

The ads will run until the end of June, according to one bingo news website, and are played during shows such as Coronation Street and Emmerdale.

The theme of the ads is that players don’t need to be posh to play bingo.

Posh Bingo was recently given a makeover and has been called “one of the best looking sites online” by a player.

“The redesign is so slick – I really love this now,” said the player, mbbingo.

Posh Bingo offers players £20 free play bingo when they deposit.

“It’s a strong offer – probably one of the best around,” said Sophie Lexus, host of Super Free Bingo.

Posh Bingo is operated by the team who run Wink Bingo – the site that won Sophie’s Best Bingo Site Award for 2008.