William Hill Bingo has come to an agreement with new ITV1 gameshow Spin Star to be an official sponsor.
Its logo will appear at the start, end and between ad breaks during the programme, a statement from the gambling firm said.
The first show was aired last night and the William Hill Bingo association is initially scheduled to last for six weeks.
Spin Star is said to be a Las Vegas-style offering that is in keeping with William Hill Bingo’s games.
It apparently “encapsulates the slots games” on William Hill’s numbers game portal.
William Hill spokesperson Lili Huang said: “We’re very pleased to have the opportunity to sponsor Spin Star. It’s an incredibly lively and entertaining show with plenty of surprises and excitement.”
Foxy Bingo sponsors the Jeremy Kyle Show and Wink Bingo backs All Star Family Fortunes, highlighting how numbers game firms are regularly getting their messages across to a wide television audience.
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