Ladbrokes films 'exciting' bingo ad20/08/2008 14:30:46
A street in Liverpool has been closed off in order to allow Ladbrokes Bingo to film a spectacular new television advert.
The ad features huge bingo balls rolling through the city, together with familiar numbers game characters such as two little ducks and two fat ladies.
Charlie Goodenough, acquisition marketing manager for Ladbrokes, told the Liverpool Daily Post that the large-scale bingo ad is an "exciting project".
"We wanted to represent the fun, exciting nature of the game and we're sure the giant bingo balls will make an impact on both Merseyside and across the country," added Mr Goodenough.
Foxy Bingo's television ads have also been in the news, after an MP complained about a campaign by the gaming operator.
Don Foster, shadow culture, media and sport secretary, claimed that Foxy's offer of £10 worth of free credits was misleading, but the Advertising Standards Authority ruled that was not the case.
