NetPlay TV's Bingos.com product has been launched in Sweden, extending the company's European reach.
The firm has an online gambling presence in the UK - it is based in London - as well as Spain, Italy and Poland, and it can now add the Scandinavian nation to that list.
With the new online bingo facility in place in the country, it is expected that a TV and mobile bingo service will follow.
Dominic Mansour, chief executive officer for EuroBingo.com, explained in a statement: "We are really excited about the Swedish online bingo launch."
The "high internet penetration and propensity to play bingo" means that Sweden is considered one of the organisation's key markets.
Another business involved in the Swedish gambling market is bingo software provider Parlay Entertainment.
According to the company's website, its Swedish Variant Bingo offers a numbers game similar to that which can be accessed across the northern European country.
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