A picture of a Halloween party was worth £100 to one lucky online bingo player recently, it has emerged.
Ladbrokes Bingo rewarded one of its members, Smokyjo, with the three-figure sum after she sent in a snap of her friends having fun on the spookiest night of the year.
The portal had set up a competition to find the best fancy-dressed individual and opted for Smokyjo's effort.
Gamers can see the photograph in question on the Ladbrokes Bingo website.
The £100 was deposited straight into the winner's bingo funds, giving the player more cash to try and win at the numbered-ball game.
In a statement on its website, Ladbrokes Bingo said: "There were some great costumes and we had such a difficult job. We seriously couldn't choose one of the best dressed kiddies, because they were all so adorably cute!"
Liverpool was the location for the prize-giving company's latest advert, which was rolled out earlier this year.
I hear you like free bingo money? Check out the huge list of sites here: Free Bingo Money